"JUNIOR'S STORY"
More than 100x increase in video views during campaign
THE CHALLENGE
CIS came to us for a fundraising video early in 2022, and we told them we had an even better idea - an extended video campaign to ramp up support and awareness for their mission.
THE STRATEGY
In addition to the long-form video telling Junior's story, we created 7 weekly videos that allowed everyone to really get to know Junior and the three amazing CIS Social Workers.
We worked with CIS to map out their social media plan for the coming months and determine the best strategy for integrating the abbreviated video campaign into their existing schedule.
THE RESULTS
The video campaign drastically increased interactions between CIS and their audience, and other CIS social content posted during the campaign received a boost as well.
2021 Single Video Results:
Video Views - 63
Social Media Engagements - 31
2022 Campaign Results:
Video Views - 6,439
Social Media Engagements - 2432
