Should You Produce Video Content Yourself or Hire a Professional?
The simple answer is: it depends.
You don’t need us to tell you all that videos can do for you. Video content is not only remarkably more appealing and engaging than other types of content, but the results that professionally crafted video content brings are also much higher than other types of marketing.
After all, more than half the people who view a video regarding a product or service will become more inclined towards making a purchase.
While the benefits of video content are evident enough, it is not always as clear whether or not that content should be created in-house or by an outside professional. Businesses across the globe are always wondering how they should go about the video content production process. After all, there are a lot of factors that need to be taken into consideration when creating a video. Not only is it imperative for you to factor in your budget, but it’s also important for you to understand how unique your requirements are.
Since we understand that the question of hiring a professional video content creator vs. doing it yourself is a common concern, we’ve put together a list of factors that you should keep in mind so that you can make an informed decision.
The budget of your company or business is one of the most important factors that should influence your decision about hiring professional video creators. Even though incorporating video content in your business and marketing strategies is extremely important if you wish to remain relevant in the digitally evolving world of today, video – and especially video that will make a difference – can be frustratingly expensive.
And even more frustrating is trying to figure out how much you should be budgeting for video in the first place. Should your company be earmarking $500, $10,000, or $100,000+ for video content? Do you need one video produced or fifty? And what type of content will you end up with at the end of the day? Our Simple Pricing Structure and Standard Video Tiers can help you answer many of those questions.
With the video ad industry set to reach $28 billion in 2020, companies and organizations are spending increasing amounts of money on their video content to ensure that it’s brimming with professionalism and expertise.
Since small and medium sized businesses are often restricted by their budgets, it is not uncommon for them to be in a dilemma. With that said, even though it can often be a stretch budget-wise, businesses should try and invest in professional video creators for their first video or two to get an understanding of the process and start winning over clients with professionally created content.
Once this video content has been produced and a cohesive plan and style has been established, it can often be an effective strategy to supplement that with less formal and more candid in-house created video content. Things like short cell phone videos of a special greeting or news update from someone within the company can be quite effective when shared on social media or through an email. These can be created quickly and for little or no cost.
As with every other type of content, ideas are constantly used and overused in the world of video content marketing and video advertising. That’s exactly why companies and businesses across the globe are trying to be as unique, creative, and innovative as possible to ensure that their audiences can see and appreciate the effort that they have put in.
But there’s a catch.
There are a lot of different approaches that can be taken when it comes to video content. This, as you may have guessed, translates to a perpetual risk of having an end product that’s miles away from what you had in mind. Since video content comprises multiple different elements from the music and direction to the style and delivery, there’s a lot that can go wrong during the video production process.
It is, therefore, recommended that you hire professional video creators with significant experience and a portfolio that shows the diversity of projects that the service or individual has taken on in the past to get an idea of what you can expect with your unique project needs. Needless to say, it is imperative for you to explain your requirements thoroughly from the get-go, and stay in the loop throughout to ensure that all revisions and modifications are completed in a timely manner while maintaining your vision. Our Proven Approach is designed with these issues in mind
The world of digital video content today is populated by all kinds of videos. Whether you’re interested in educating your target audience regarding the products or services that you’re offering, or would like to engage them with the help of a light-hearted animation, there’s a lot that you can do with your videos.
At the end of the day, however, you need to take your resources into consideration.
While budget is the main constraint for most businesses, having professionally crafted video content is typically worth the initial investment. It helps draw consumers into your website or social media pages and keeps them there longer. Once you have grabbed your audience's attention, creating your own personal and candid video content can be a good way of earning their loyalty.
Now that you know what you should keep in mind for your next video, you can start working on developing and perfecting your idea for a stellar video that keeps your audiences hooked. And if you need help at any step along the way, please feel free to contact us.