The Beginner’s Guide to Video Marketing
With millions of people across the globe glued to their screens for hours on end each day, it’s really no surprise that video content and digital video marketing have become as popular as they are today. And if you’re one of those people who still aren’t convinced of our affinity towards video, you’ll probably change your mind when you find out that as much as 80% of all content on the internet is predicted to be video-based by 2021.
Even though video marketing and advertising are extremely important, the unfortunate fact of the matter remains that not enough people truly understand the importance of incorporating video in their business strategies. Needless to say, the results of ignoring video can be devastating. When you’re not willing to adapt to the changes of the environment and keep up with the latest trends in the world of business, it will not only become extremely difficult for your company to grow, but there’s a high possibility that your business might even be driven to the point of extinction.
While we understand that incorporating video into your strategy can seem like a daunting task, especially for brands and businesses that haven’t yet started getting their hands dirty with it, the effectiveness of video marketing surpasses everything else. Here are some of the many reasons why you should start considering video and keep up with digital video advertising trends.
Return on Investment
More than 50% of marketing professionals across the globe consider video to offer the greatest return on investment among all types of content – and for good reason. Video marketing is known to change the perspective of viewers by putting the product or service being displayed in a positive light, exponentially increasing your chances of achieving sales targets and unprecedented figures.
Effectiveness of Video Marketing
There are numerous reasons why video marketing is as effective as it is. The videos of today are not only extremely comprehensive, covering a variety of topics in just a few minutes – or seconds – but they are also crafted using the tools that can effectively help evoke emotions and encourage responses.
Since video is not only visually appealing, but can also get the message across in no time, it is no surprise that videos serve as a far more effective medium than all others combined. With up to 64% of users claiming that they are more inclined towards purchasing a product or service after viewing a video, it’s safe to say that there's no better time than now for you to consider incorporating video into your business strategy.
Everyone loves a good story. With that said, consumers today love nothing more than an evident display of effort on the part of the business. What this means is that when you incorporate storytelling techniques into your video marketing campaigns to reel your prospects in, you are bound to build their interest and keep them hooked for further updates.
What’s more, when coupled with high quality video production and background music, there’s really nothing that can stop a compelling story-based video ad from spreading like wildfire.
Videos help with rankings
The algorithms that help search engines retrieve and display relevant data are constantly being changed and updated so that companies and businesses do not crack the code and start misusing the algorithm to their advantage. However, it’s evident that most search engine algorithms have started prioritizing video content, ultimately giving pages embedded with videos higher scores.
As you might have guessed, these higher scores contribute directly in higher rankings, allowing those businesses to gain increased traction. What’s more, since well-made videos are engaging and sharing is easy, your videos may even prompt your viewers to share it with their friends and family, simply because they loved the concept behind it and its production so much.
And if you're not convinced yet, we thought it important to tell you that as many as 92% of social media users share videos on various platforms. How’s that for traction?
While there’s no doubt that the world is quickly moving to video, it’s important to note that your reach can increase exponentially if you optimize your videos. It’s estimated that a page embedded with a video can get as much as 27 times more traction if optimized correctly than pages without one – and that’s an important stat if you’re looking for results unlike any other.
By taking the latest digital video marketing trends into consideration when creating your videos and conducting proper keyword research to optimize your video advertisements, you can be sure to capture multiple segments and expand your reach exponentially, increasing your traffic and sales.
Video consumption is at an all time high
4 billion videos are watched every single day on YouTube alone.
Let that sink in.
With videos being more accessible, engaging, and informative than any other type of content, adding video to your marketing strategy is truly a no-brainer.
As is evident from the stats and figures mentioned above, there’s no better time than now to leverage the world’s obsession with video and start incorporating video into your business strategies to achieve your goals.